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Why does website speed affect search engine visibility?

Why does website speed affect search engine visibility?

Website speed is one of the most important search engine optimisation factors. Google has confirmed that a site's loading speed directly affects search results.

Why does speed matter?

According to studies, more than 53% of mobile users abandon a website if it takes longer than three seconds to load. This means lost customers and weaker search engine visibility.

How to improve your website's speed?

Here are a few practical tips:

  • Optimise images use the WebP format and correctly sized images.
  • Take advantage of caching browser caching and a CDN speed up page loading.
  • Minimise CSS and JavaScript remove unnecessary code and combine files.
  • Choose fast hosting NVMe-based servers are significantly faster than traditional SSD solutions.

Nordweb's web hosting plans use NVMe storage and Finnish servers, which guarantees excellent loading speed for domestic websites.