A domain, or domain name, is a company's digital address on the internet - the name that customers type into the browser's address bar to find your website (for example company.fi).
Your own domain gives a more credible image compared to mere social media pages or addresses on free services.
A domain name is part of a company's identity and supports marketing across all channels.
A well-chosen domain can improve visibility in Google's search results.
With your own domain you get an email address in the form name@company.fi, which is far more convincing than @gmail.com.